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The Product Management Excellence training is structured to follow the typical lifecycle of a product, from initial concept through product launch to ongoing enhancement and product withdrawal. It focuses on the key issues a product manager faces at each stage and provides delegates with the tools and methodologies needed to drive product success throughout.
Απευθύνεται σε:
Product managers at all levels.
Προεργασία
Περιεχόμενα
PART 1 : Selecting a winning product
Selecting the right product ideas means increased sales, improved profits and huge efficiency gains across your company. Bearing this in mind, the first part of the course defines a framework that enables a product manager to critically assess the merits and likely success of each idea.
The role of Product Management
In examining the characteristics and qualities of a successful product manager, delegates learn how to better deal with some of the common issues that product managers face, where to focus their efforts to be most effective, and how to balance short-term tactical issues with longer-term strategic activities. A significant proportion of this session looks at ways of working more effectively with cross-functional teams and managing the expectations of stakeholders.
Concept phase
Delegates learn techniques for clear market segmentation and about the value of understanding fully the specific drivers and needs for each segment. They then find out how to reach a realistic estimate of market size before moving on to study ways of arriving at a credible revenue estimate. Market attractiveness is also considered.
Business case phase – Product considerations and market analysis
Deciding whether certain features, products or even markets are attractive enough to warrant further investment is key. This part of the course therefore demonstrates how to carry out detailed market research – both primary and secondary – and to critically appraise the likely success of new products using market focused metrics. Characteristics such as channel readiness, barriers to entry and spend alternatives are considered as a complete picture of the product opportunity is built.
Business case phase – Pricing and finance considerations
Part 1 concludes by examining how to build pricing strategies using different value assessment techniques, such as cost-plus, value-based and competitor indexing methods. In doing so, the pitfalls of each are debated. Business case building is also introduced as a tool to help define the financial benefit a product delivers to its customers.
PART 2 : Staying on track
Business case phase – Competitor analysis
Understanding your competition gives your company an edge. In this session, delegates find out how to acquire and evaluate detailed competitor information; how to carry out effective competitor analysis at a product and strategic level; and how to make this accessible and useful to the sales team.
Business case phase – Risk assessment and measuring success
In this session, delegates complete the components of the business case and review the actual business case template. This provides the all-important standard structure that product managers need to ensure the right information is gathered and shared and that nothing falls through the net.
Business case phase – Market requirements
In order to understand fully who the customers are and how they will use the product, delegates learn how to build User Profiles, User Scenarios and Use Cases to provide a complete picture of product requirements. However, no matter how well planned, requirements can change during product development. The session therefore moves onto the subject of prioritization, a great tool that helps product managers deal with change and manage risk. Delegates learn how to produce and maintain a prioritized feature list, use it to manage risk and requirement trade-off, and how it can assist in the early delivery of a product.
The build phase
In product delivery, there are inevitably enormous pressures, both external and internal, working against an on-time delivery that is feature-complete. Couple this with the limited visibility of development progress, and the potential to miss delivery dates or lose key product features becomes a very real threat. To help product managers deal more effectively with these issues, Part 2, closes with an investigation into the reasons behind feature and date changes, strategies to minimize their effect, and methods of working with development to gain real clarity on progress versus plan.
PART 3 : Product release and refinement
With a focus on product launch and ongoing planning, the final part of the training is all about maximising sales right through to the end of a product’s life. The following key areas are covered:
The launch phase
Using proven tools and templates, delegates learn about the fundamentals of a successful product launch: how to implement a checklist; how to gain buy-in for cross-functional tasks; and how to ensure each deliverable meets the needs of its target audience. This session also focuses on developing positioning statements and data sheets with messages that resonate loudly with customers.
In-life phase
A variety of factors influence a product throughout its lifecycle, e.g. new competition, changing customer needs, or advances in technology. In this module, delegates focus on building the framework required to track product success and identify areas of product improvement / enhancement. As a part of this exercise, a win/loss analysis is carried out.
Retirement phase
This session examines all of the aspects that need to be considered when a product comes to the end of its life, such as: the effects of product withdrawal on the company’s segments and customers; how customers will meet the needs addressed by the product once it has been removed; how the withdrawal will be communicated to customers, partners and other parties; and timescales for the withdrawal. Also examined are the benefits of carrying out a SWOT analysis based on the effects of product withdrawal on the company and on its customers.
Communications
To avoid misaligned customer expectations and a loss of credibility for the product manager, communication is an essential yet complex area. This is the topic of the final training session during which delegates find out about how to communicate effectively with customers and across functions, particularly in the areas of pricing, features, delivery dates and when handling objections.
Διάρκεια:
Δεκαέξι (16) ώρες – Δύο ημέρες
Εκπαιδευτικές ενότητες:
A. Δομή
B. 'Ερευνα
Γ. Εργαλεία
This program identifies eight principles necessary for holding any difficult conversation along with these skills, processes and practices for holding REAL conversations. You will learn to hold REAL Conversations that create respect, build relationships, and get results with anyone, on any topic, at any time.
If you can identify the source of your own frustrations, you are well on your way to getting what you really want.
Perhaps you struggle with the following issues:
If these issues and many others plague you or your organization, you need to learn to talk about what matters most!
Based on John R. Stoker's best-selling book, Overcoming Fake Talk, this course addresses the dialogue skills that are so critical to individual and organizational results. Now more than ever before, it is crucial that individuals possess the skills to learn, think, problem-solve, and create the solutions that confront today’s organizations, teams, leaders, and decision makers. This course provides four simple skills-the REAL skills-and a process for using them to hold any difficult conversation.
Many communication skills courses only assist individuals to identify the words or phrases that should be used in holding difficult conversations-they are incomplete in the skills they offer. Our REAL Conversations course is a complete offering of skills, practices, and processes for improving your conversations. You will learn four vital principles to use in every conversation you hold, and four important skills based on these principles:
The Awareness Principle is about recognizing the dynamics in conversation and managing them rather than being derailed by dysfunctional behaviors.
The Knowledge Principle requires that we learn four conversation skills and the process for using them.
The Preparation Principle reinforces the importance of mental preparation rather than “shooting from the hip” and hoping that the conversation will go well.
The Reflection Principle helps individuals recognize the conversation styles of others and learn how to match another person's style to increase connection and personal engagement.
The Perception Skill is critical in understanding how what we think drives everything we feel, say, and do—which in turn drives our results. Individuals learn to assess and challenge the accuracy of their thinking, which improves problem-solving and decision making.
The Expression Skill deals with delivering a message in a way that creates collaboration and contribution rather than resistance and defensiveness.
The Discovery Skill is essential learning from, clarifying, and understanding others and their ideas and perspectives.
The Connection Skill is about learning to understand the myriad of messages that are sent in an interaction—messages which are usually missed. This principle also helps participants recognize the source of “hot” or negative emotional reactions and how to defuse them.
The course offers a full-spectrum approach to improving your conversational capacity.
The learning process mixes theory, discussion, REAL play, and personal awareness using video, personal exercise, self-assessment and applicable real-life challenges. In short, the training encompasses multiple modes of learning that allow you to transfer the concepts and skills into practical application.
Any individual—leader, manager, or team member—who is interested in enhancing his or her conversation skills within the realm of personal or professional responsibilities will benefit from the course.
2-day or 1-day
Do you select the right people?
Do you plan & prepare well for interviews?
Can you gather all the information you need to make a decision?
Approach
At a time when talent demand exceeds talent supply, and competition for top talent is fierce, companies are competing for talent today more than ever. Our approach to meeting, assessing, and making decisions about candidates has never been more important.
Topics
Defining Your Needs
Roles and Responsibilities
Finding the Best Candidates
Interview Strategies and Practices
Precision Questions
Giving Feedback
Interview Tools & Resources
Training Objectives
After completing this course, participants will be able to:
7.Effectively plan, record, summarise and close the interview process.
Duration
One Day
Program Schedule
Day One
Introduction & Welcome
Program Objectives
Personal Objectives
Completing a SMART Interview Process
Defining Your Needs
Your Priorities
The Candidates Experience
Completing the Process
Roles and Responsibilities
Your Role as the Interviewer
The Job Role
The Candidates Role
Finding the Best Candidates
Hiring the Best People
Competencies
Cultural Fit
Interview Strategies and Practices
Criteria Based Interviewing
Behavioral Based Interviewing
Situation / Scenario Based Interviewing
Precision Questions & Answering
Asking Precision Questions
Giving Precision Answers
Listening Effectively
Giving Feedback
Verbally & In-Writing
Interview Tools & Resources
Planning, Capturing & Reporting Tools
Personal Action Planning
Reflection, Discussion & Action
Everyday’s business life covers us with tons of data, that contain low percentages of really truly information. Standard reading techniques are often not good enough to help us to find, understand and memorize all information we need. Technical data, letters, e-mails, plans, meeting minutes, reports, dossiers, different documents... They literally eat our working hours everyday... even at home!
If we could be much quicker, much more focused in reading; if we could find easily what we really need, and know how to organize and memorize it better, we would save much time and energy.
Approach
This DOOR training helps managers, executives and other employees to develop high level of reading and memory skills and gives them easy-to-use tools to productively organize their time and information they need. In short, the training will increase your efficiency in many aspects of your job.
Topics
How to raise your reading speed by at least 50%
Comprehending texts more effectively
Differentiate important vs. redundant information
Memorize a broader range of ideas.
The brilliant computer called brain – reading and memory Tools
Fundamental Principles of Effective and Flexible Reading
Mnemonics/ Whole-Brain System/ Intellectual Time-management
Training Objectives
At the end of this training you will be able to:
6.Attend and memorize a broader range of ideas.
Duration
One Day
Program Schedule
Day One
Introduction & Welcome
Program Objectives
Personal Objectives
Leading Change
The Whole Brain Theory
Reading and Memorizing – The »Edge Processes« of Learning
Reading Mechanism – From Eyes to Brain
Memorizing Mechanism – Travel inside the Brain
Overcoming Mistakes in reading
Problems in Standard Reading System
Discipline your Eyes – Save Time and Energy
Focus your Mind – Use Both Side of Your Brain
3-D Reading
Accelerated Sights – Contraction of Fixations
Horizontal and Vertical Eyes’ Focus
Defocused Reading
Metronome Training
Effective Reading
Increasing Concentration
The Whole Picture – Gestalt Approach
Economy of Reading – »All and Only Principle«
Syntagmatic Reading
Types of Mnemonics
Memory
Types of Memory
Memory Principles
Chain Memory Principle
Spatial Memory Principle
Personal Action Planning
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+30 210 9210734
