Ένα πρόγραμμα Αγγλικών ειδικά σχεδιασμένο για τους επαγγελματίες των τμημάτων Πωλήσεων και Αγορών, ώστε να μπορoύν να επικοινωνούν σωστά με πελάτες και συνεργάτες από όλο τον κόσμο και να διαπραγματεύονται με άνεση στην Αγγλική γλώσσα.
Διάρκεια: 18 ώρες
Θεματολογία
- Telephone Communication
- Small talk
- Talking about your company, your product or service
- Effective e-mail and proposal writing
- Offers, tenders and bids
- Requests for proposal
- Specifications
- Negotiations
- Discussing terms & conditions
- Dealing with problems
- Handling orders
CELEMI Business Simulation
We are partners of CELEMI offering the bellow mentioned business simulations:
Strategy. Decision-Making. Leadership. Competition.
Sales. Innovation. Change.
Sales. Marketing. Strategy.
SILEGA Business Simulation
We are partners of Silega offering the bellow mentioned business simulations:
What Is a Business Simulation?
A business simulation is a realistic and engaging learning experience. It is our firm belief that people learn when being motivated, stimulated, and having fun. Our simulations create a spontaneous learning process – people learn without noticing they do!
A business simulation consists of the following components:
Learning by doing
We believe that people learn more from a personal trial-and-error process than traditional classroom teaching. A business simulation gradually introduces new information to the participants and recreates the workplace environment where they work in teams, make decisions, and experience the consequences first-hand. The format allows participants to learn from their mistakes, make adjustments, and actually test out the “new knowledge” by putting it to use.
Interaction and Engagement
In a business simulation, professionals work together to consider new information presented to them, then make decisions, plan strategies and take action. Yes, participants get to control the outcome! They also gain instant feedback about their actions and are guided in meaningful assessments and analysis, thus learning from each other.
A Range of Perspectives
Business simulations provide the ultimate arrangement for bringing together different skill sets and, thus, different perspectives. An accountant might find himself on the same team as a marketing director and a quality control manager. Each brings a different point of view to the simulation and learns even more when taking a role outside of his or her comfort zone.
Real-world Results
Effective business simulations build in the same business drivers that are relevant to your business or industry. “The win” in a business simulation should not come from a simple change in strategy (e.g., introduce a new advertising campaign), but rather from a series of decisions that consider all aspects of the operation-finance, marketing, production and more. With this birds-eye view of the business, and the experience of making decisions (and some mistakes), your professionals are in a better position to take their learning back into the workplace and make better decisions immediately.
Quick Learnings
Because business simulations engage participants in their own learning process, they develop real understanding. It might take someone 30 minutes to fill out the financial statements during a simulation, but once they do, it’s hard to forget. The experience itself is carried with them — to the next round of the simulation, and ultimately back on the job. That’s why business simulations can be effective in a day or less, or two days for more competitive and challenging experiences.

Γενική Περιγραφή του σεμιναρίου:
The customer is the single most important ingredient to success in business. A customer wants to deal with a business that is responsive, caring, knowledgeable and flexible. Meet these criteria and business increases! Employees must see their jobs as a contribution to the organization's total impact on your customers.
How does Customer Obsession differ from customer service? By:
- Thinking "customer" whenever you make a decision or establish a policy.
- Serving the customer better then he/she ever expected - perception exceeds expectation.
- Creating a perception of value received - making the customer feel good about doing business with you.
- Making your business one big customer service department that expands your business, cross sells and secures new business
- Treating your customers as if your were going to see them every working day for the rest of your life - at the end of each visit the customer would then decide to buy something from you or one of your competitors.
Οφέλη Συμμετοχής
After completing this course you will be able to:
Eliminate your organization's barriers to customer obsession ◦Policies that exist for the organization but not the customer
Lack of coordination among various departments
Absence of employee empowerment
Employees with a "don't care" attitude
Failure to listen to customers
Become an effective listener Learn how to listen to solve problems, build commitments, and handle complaints Give the customers what they need and want, and prevent errors and misunderstandings
Resolve problems and create solutions Use the dissatisfied customer as an opportunity to convert complaints into sales Cope with "the customer from hell"
Know exactly what to say The "hook" to get their attention and the "sound bite" to make your point in 30 seconds or less How to apologize, say "No," and make the customer glad he/she talked to you
Build in the value of feedback Use the customer survey, vendor survey, and employee survey to find out how well you're really doing Help the customer to complain and use the information to improve ◦Know who and when to thank
Increase employee empowerment by Letting your staff know you trust them and have confidence in their abilities to do a good job Assessing your employee "empowerment level" Creating the "can do" image of doing the right thing and solving problems creatively
Develop an internal customer obsession program Identify your customers within your organization, what you depend on them to do for you; and how they can improve their performance on your behalf
Θεματολογία
Customer Obsession Defined
Resolving Problems and Creating Solutions
Feedback Systems: How Well You're Really Doing and Your Internal Customers
Διάρκεια :
Μία ημέρα (8 ώρες)
Distributors enable you to contact and service an enormous number of customers. Without Distributors you would need to hire more account managers, acquire additional offices and invest in more resources.
There is no doubt that Distributors help us to broaden our customer base, increase our sales and provide a better service. Distributors also carry some of the risk involved in dealing with customers.
So the way that we communicate with, engage, build relationships with and work with our Distributors is essential.
If we are good at working with our distribution partners – then we will drive the business forward and enjoy mutual success.
Approach
The training course consists of continuous sequences of explanation, interaction and practical exercise.
Topics
The importance of the distributor
Pareto's Law - The 80 / 20 Rule
The big question - Are you making the most of your distributors?
Why you should arrange regular channel reviews
Analysing distributor performance - financial and non-financial
Agreeing where you are and where you want to go
Providing solutions
Support services
Developing an action plan
Engaging the channel
Partnering for progress - your role in their future
Training Objectives
At the end of this training you will be able to:
7.Deal with problems and challenges with Distributors more effectively.
Duration
Two Days
Program Schedule
Day One
Welcome & Introduction
The role of the distributor
What value do we get from dealers?
How do they help us achieve our business goals?
How much revenue do they generate?
What activities do they do that we don’t?
How does this help us?
Where do they compliment us?
Where do we work well together?
What are my Channel challenges?
Service, Brand and Reputation
New Business Development
Managing High end customers
Managing Lower end customers
‘What do I want to achieve?’
Where are we now
Where are we going
How will we get there
How will we know when we have arrived
Profiling your dealers
The Champion, a Prodigy, a team player, an Apprentice
Different approaches for the different characters on the matrix
Dealer reviews
Problem solving
Negotiation
Driving Performance
Personal Action Planning
Day Two
Welcome Back
Understanding a dealers business
Running a dealer review
Pre-call
Opening
Reminder of the plan
Discussion of challenges
Exploring options
Negotiation
Agreement
Any other business
Next steps
Problem solving and providing solutions
Engagement techniques
Elevator pitch exercise
New business exercise
Personal Action Planning
Σκοπός Σεμιναρίου
Ένα πλήρες βήμα προς βήμα εκπαιδευτικό “workshop” για πωλητές. Οι συμμετέχοντες θα έχουν την ευκαιρία να οδηγηθούν σε όλα τα στάδια της πώλησης μέσα από μια λογική σειρά «βημάτων». Χρησιμοποιώντας τη συμβουλευτική προσέγγιση στην πώληση (βασισμένη σε ερωτήσεις) θα μάθουν αρχές, τεχνικές και συμπεριφορές, τι να λένε και πώς να το λένε, που θα τους βοηθήσουν να είναι αποτελεσματικότεροι και παραγωγικότεροι στις πωλήσεις.
Το σεμινάριο Απευθύνεται
Σε όλα τα στελέχη των εταιρειών που έρχονται σε άμεση επαφή με τον πελάτη είτε στο χώρο του είτε στο δικό τους χώρο.
Διάρκεια Σεμιναρίου
Το σεμινάριο διαρκεί 16 ώρες
Προϋποθέσεις Συμμετοχής στο Σεμινάριο
Η συμμετοχή στο σεμινάριο προϋποθέτει επαγγελματική εμπειρία.
Συνοπτικό Πρόγραμμα Σεμιναρίου
Οι συμμετέχοντες στο πρόγραμμα θα μάθουν:
Να προσεγγίζουν τη «συναισθηματική» πλευρά του πελάτη και να χτίζουν γρήγορα μια πρώτη καλή «εντύπωση»
Να εστιάζουν στις πραγματικές ανάγκες του πελάτη
Να χρησιμοποιούν αποτελεσματικά τις τεχνικές στη διερεύνηση αναγκών όπως η τεχνική της παράφρασης, η τεχνική των ερωτήσεων σε στυλ διαλόγου, λεξιλόγιο που «πουλάει», κλπ.
Να πουλούν οφέλη
Να βοηθούν τον πελάτη να αντιληφθεί τη λύση που του ταιριάζει
Να εστιάζουν σε αυτά που θέλει να αγοράσει ο πελάτης και όχι στις αντιρρήσεις του
Να μάθουν πως να πιέζουν αποτελεσματικά τον πελάτη
Να κάνουν follow-up με τις υποσχέσεις τους
Κλπ.
Το πρόγραμμα προσφέρει ένα μείγμα θεωρητικής και κυρίως πρακτικής (80%) ώστε να επιτυγχάνεται η αυθόρμητη συμμετοχή στις εκπαιδευτικές δραστηριότητες των συμμετεχόντων που θα τους βοηθήσει έτσι να βελτιώσουν την πωλησιακή τους συμπεριφορά.
Μεθοδολογία Υλοποίησης Σεμιναρίου & Οπτικοακουστικά Μέσα
Πριν την έναρξη του προγράμματος ειδικά ερωτηματολόγια ανάλυσης αναγκών αποστέλλονται σε όλους τους υποψήφιους συμμετέχοντες προκειμένου να γίνει η καταγραφή των εξής στοιχείων:
Ακαδημαϊκό Υπόβαθρο
Επαγγελματική Εμπειρία στην προηγούμενη καριέρα
Τρέχουσα θέση στην Επιχείρηση
Προσδοκίες που επιθυμείτε να καλύψει το σεμινάριο
Άλλες παρατηρήσεις σχετικά με την υλοποίηση του Σεμιναρίου
Έντυπο Υλικό
Σημειώσεις Εισηγητή

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