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Ένα πρόγραμμα Αγγλικών ειδικά σχεδιασμένο για τους επαγγελματίες των τμημάτων Πωλήσεων και Αγορών, ώστε να μπορoύν να επικοινωνούν σωστά με πελάτες και συνεργάτες από όλο τον κόσμο και να διαπραγματεύονται με άνεση στην Αγγλική γλώσσα.

Διάρκεια: 18 ώρες


-      Telephone Communication

-      Small talk

-      Talking about your company, your product or service

-      Effective e-mail and proposal writing

-      Offers, tenders and bids

-      Requests for proposal

-      Specifications

-      Negotiations

-      Discussing terms & conditions

-      Dealing with problems

-      Handling orders

How often do you grab a proposal that grabs you? Most proposals contain excessive information and are not to the point, let alone effective. Writing effective proposals is an art not many people master. However, it is something that is more that something that can be learned; it is a technique to be mastered. Participants prove easily capable of writing a winning proposal if they receive best writing practices and get proper training. In this course you will be trained to use the right structure and lay-out for directing the customer’s attention to the core message and formulate a closing statement that instigates desired action. That way, writing effective proposals becomes fun and productive rather than an ordeal. Make sure you are one of the winners; practice by keep on writing! But learn how to be effective!


The course consists of an integrated sequence of discussions, interaction and practical exercises built from your own proposals or quotations.


What do you want to achieve with your proposal?

Which proposals or quotations do not appeal?

What you should know beforehand

The ideal structure of a proposal

To what extent is the content important?

Opening your proposal

Giving your customer written attention

Responding to written requests

What information do you need for writing an effective proposal?

How to address your customer?

Understanding what the customer means

Emphasizing added value

What covering letter enhances your proposal

Commercially stating your terms & conditions

Using your proposal to get on the same wavelength as the decision-making team

Presenting your price successfully

What closing statement achieves the best results?

How to successfully and smartly maintain contact with the customer after submitting your proposal?

Training Objectives

At the end of this training you will be able to:

1.Write an effective proposal
2.Use the perfect lay-out and wording
3.Give your proposals a striking opening and an active closing statement

4.Apply the guidelines for performance and result improvement


One Day

Program Schedule

Day One

Welcome & Introduction

Objective of proposals / non-appealing proposals

Required information

Giving the customer attention

Opening the proposal

Content of the proposal and wording

Emphasising Added Value

The covering letter

Commercially stating the terms & conditions

Adapting to the decision-making team

Stating the price

Successful closing statement

Maintaining contact in writing

Personal Action Planning

This highly practical and interactive training Program will enable account managers to understand the principles and techniques of solution selling – and most important of all be able to apply solution selling tools, which will enable them to become more effective in a variety of direct and indirect sales situations.

We begin by examining the difference between selling solutions and commodities enabling account managers to understand these key differences and increase the parts of their own approach to become more solution orientated. Next we examine an approach towards being customer centric, which enables account managers to see the different phases that people go through when they decide to change a product or a system. Having this understanding of customer centred selling enables account managers to be more strategic, more planned and more effective in their overall approach.

We end the training by looking at how to sell benefits more effectively, how to handle objections, how to close and then finally how to track and maintain excellent relationships with customers.

The training is supported by frequent practical exercises and role plays and is underpinned by an innovative approach towards action planning which helps every delegate to capture information in the moment and then transfer it into work later.


This training event promises to be enjoyable, interactive and aims to help every one of your account managers to get better results.


Solutions Selling

Distinguishing Solution Selling Selling from Commodity Selling

Understanding importance of Needs in Solution Selling

Implied needs & explicit needs

Introduction to Customer Perspectives

Training Objectives

At the end of this training you will be able to:

1.Understand the difference between selling solutions and selling commodities.
2.Be thoroughly aware of the different phases involved in changing a product or system and how this awareness influences my approach.
3.To use an established structure for face to face meetings and this works consistently for me every time.
4.To use the XD Cam structure for face to face meetings, I understand it, use it well and it is helpful to me.
5.Put together a solid “return on investment” story, on the spot, for a customer and this helps me in sales situations.
6.Feel comfortable, adept and persuasive when presenting the benefits of my companies products.
7.Have a structure for handling objections on the telephone.
8.Have a structure for handling objections face to face.
9.Feel comfortable and adept in my handling of telephone objections.
10.Feel comfortable and adept in my structure for handling face to face objections.
11.Understand the main closing techniques and I use them regularly to great effect.

12.Confident in my closing abilities. My tracking and maintenance of clients is systematic and works well for me.


Two Days

Program Schedule

Day One

Welcome & Introduction

What is Solution Selling?

The Customer Journey

Structured Selling with XDCAM

Advanced Questioning Skills

Building ROI stories

Personal Action Planning

Day Two

Welcome Back

The Solution Selling Benefits

Building the Agreement Staircase

Overcoming Objections

- Emotional
- Genuine Disadvantages
- Rational
Successful Closing

Tracking for success

Personal Action Planning

Strategy is sometimes seen as the domain of the senior manager – the strategy of a business leader is often tied to their vision – to where they are taking their business.

People who work at a strategic level tend to be more senior. They are seen as decision makers, people who can influence, people who can move the business forward.

Those people who are involved in setting strategy are sometimes seen as more capable or more intelligent as others. They have a vision for the future – they have a plan.


This important two day training program takes the subject of strategy and demystifies it for account managers. It provides a straightforward view of strategy and enables every account manager to grasp this view and then use strategic thinking as an important tool which they can use immediately in order to win new business and keep existing business.


A General Introduction to Strategy

Process and Culture

The Four Phases of Business Planning

Understanding Bonus Structures

The Decision Making Unit (DMU)

Strategic Models

The Big Strategic Questions

The Boston Matrix

Training Objectives

At the end of this training you will be able to:

1.Develop their strategic awareness and their ability to use strategic tools and models.
2. Learn what strategy is – the content of strategy and the process – and be able to use this. Understanding in a practical way at work
3. Talk and work on more strategic terms with internal and external clients.

4. Learn more about client strategy and use this understanding in order to be more effective in a business situation.


Two Days

Program Schedule

Day One

Welcome & Introduction

The Big 4 Questions

The Strategic Planning Process

The Cultural Web

Decision Making Units

Personal Action Planning

Day Two

Welcome Back

Bonus Structures

Key Tools for Strategic Awareness


Boston Matrix

Blue Ocean Strategy

Defining Client Strategy

Personal Action Planning

The last years have seen a frightening collapse of the world’s

financial system. We all remember the last recession too well, and we know the next one will surely come at some point. In a recession, money is scarce and getting scarcer. Companies trading through these challenging times need to prepare themselves – and fast! Periodically, the world faces negative growth, deflation, falling property prices and rising unemployment. In a recession, there are winners and losers. Many businesses fail. So we must prepare. We must prepare our sales managers and sales teams. Provide them with the skills they need to win business in this new environment.


DOOR are delivering a seminar which will enable you to rad SELLING IN THE RECESSION. We will show you how your company can actually prosper in times of recession as a result of you implementing the steps learned during these seminars.


Selling in the recession

What business we are in, what are we selling

“Recession busting Products”

The Elevator Pitch

Core Capabilities & Skills Checker

Competitive Standards

Areas of Competitive Advantage

Training Objectives

At the end of this training you will be able to:

1.Differentiate between Leaders' ,  Buyers’ and Staff attitudes in good times and challenging times
2.Identifying recession busting products
3.Do Your elevator pitch in the recession
4.Know your skills

5.Recognize the standards in a recession


One Day

Program Schedule

Day One

Welcome & Introduction

When Things Slow Down

Decision Making Changes

Six Months is the New Long Term

During a Recession Customers Buy Professionalism

Excellent Product Knowledge

Longer Hours

Competitive Attitude

Time Becomes Even Shorter

Price Becomes More Important Than Value

Different Skills Are Needed

Absolute Professionalism


Rule Breaker

Close Fast

Flushing Out Objections

Where Does The Power Go

Understand What Business You Are In

Recession Busting Producting

The Elevator Pitch

Selling In The Recession Key Competencies

Competitive Standards

Areas Of Competitive Advantage


Personal Action Planning