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Strategy is sometimes seen as the domain of the senior manager – the strategy of a business leader is often tied to their vision – to where they are taking their business.

People who work at a strategic level tend to be more senior. They are seen as decision makers, people who can influence, people who can move the business forward.

Those people who are involved in setting strategy are sometimes seen as more capable or more intelligent as others. They have a vision for the future – they have a plan.


This important two day training program takes the subject of strategy and demystifies it for account managers. It provides a straightforward view of strategy and enables every account manager to grasp this view and then use strategic thinking as an important tool which they can use immediately in order to win new business and keep existing business.


A General Introduction to Strategy

Process and Culture

The Four Phases of Business Planning

Understanding Bonus Structures

The Decision Making Unit (DMU)

Strategic Models

The Big Strategic Questions

The Boston Matrix

Training Objectives

At the end of this training you will be able to:

1.Develop their strategic awareness and their ability to use strategic tools and models.
2. Learn what strategy is – the content of strategy and the process – and be able to use this. Understanding in a practical way at work
3. Talk and work on more strategic terms with internal and external clients.

4. Learn more about client strategy and use this understanding in order to be more effective in a business situation.


Two Days

Program Schedule

Day One

Welcome & Introduction

The Big 4 Questions

The Strategic Planning Process

The Cultural Web

Decision Making Units

Personal Action Planning

Day Two

Welcome Back

Bonus Structures

Key Tools for Strategic Awareness


Boston Matrix

Blue Ocean Strategy

Defining Client Strategy

Personal Action Planning

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+30 210 9210734