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How often do you grab a proposal that grabs you? Most proposals contain excessive information and are not to the point, let alone effective. Writing effective proposals is an art not many people master. However, it is something that is more that something that can be learned; it is a technique to be mastered. Participants prove easily capable of writing a winning proposal if they receive best writing practices and get proper training. In this course you will be trained to use the right structure and lay-out for directing the customer’s attention to the core message and formulate a closing statement that instigates desired action. That way, writing effective proposals becomes fun and productive rather than an ordeal. Make sure you are one of the winners; practice by keep on writing! But learn how to be effective!


The course consists of an integrated sequence of discussions, interaction and practical exercises built from your own proposals or quotations.


What do you want to achieve with your proposal?

Which proposals or quotations do not appeal?

What you should know beforehand

The ideal structure of a proposal

To what extent is the content important?

Opening your proposal

Giving your customer written attention

Responding to written requests

What information do you need for writing an effective proposal?

How to address your customer?

Understanding what the customer means

Emphasizing added value

What covering letter enhances your proposal

Commercially stating your terms & conditions

Using your proposal to get on the same wavelength as the decision-making team

Presenting your price successfully

What closing statement achieves the best results?

How to successfully and smartly maintain contact with the customer after submitting your proposal?

Training Objectives

At the end of this training you will be able to:

1.Write an effective proposal
2.Use the perfect lay-out and wording
3.Give your proposals a striking opening and an active closing statement

4.Apply the guidelines for performance and result improvement


One Day

Program Schedule

Day One

Welcome & Introduction

Objective of proposals / non-appealing proposals

Required information

Giving the customer attention

Opening the proposal

Content of the proposal and wording

Emphasising Added Value

The covering letter

Commercially stating the terms & conditions

Adapting to the decision-making team

Stating the price

Successful closing statement

Maintaining contact in writing

Personal Action Planning

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