A Transparent Process that Guarantees Measurable Leadership Growth!

One of the biggest challenges faced by leaders today is NOT about understanding the practice of leadership. Rather, the biggest challenge is about leaders practicing their understanding of leadership in order to build effective processes that drive constructive leadership behavior for themselves and their organizations.

Our Purpose is “to help successful leaders and high potentials achieve positive and measurable change in leadership behavior that is sustained, recognized and acknowledged by their stakeholders.”

To meet our purpose we apply Marshall Goldsmith’s world-renown methodology called Stakeholder Centered Coaching (SCC).

Marshall’s highly successful approach to Leadership Coaching includes a strong emphasis on involvement of stakeholders, implementation of change and follow-through to measure growth in Leadership effectiveness. In the end the only thing that counts is Leadership growth i.e. Leadership (behavior) effectiveness on the job as perceived by stakeholders.

As Marshall puts it: “Leadership Change and Coaching are simple but not easy!“


The Stakeholder Centered Coaching (SCC) Process



1. Determine 2-3 areas for leadership growth
Using several leadership assessments, the leader selects 2-3 leadership behavior areas for growth important to the leader and to the organization.

2. Seek feedforward suggestion from stakeholders
The leader selects stakeholders from amongst their boss, direct reports and peers. Each month, the leader asks each person for their "feedforward" suggestions on how they may improve their results from the two pre-determined leadership growth areas.

3. Implement the action plan
Based on the feedforward suggestions, the leader creates his action plan with the assistance of the coach

4. Make Change Visible
Each month, the leader implements their action plan and demonstrates to the stakeholders through their actions that they are working hard to make change visible and become a more effective leader in the two selected change areas.

5. Review Progress
On a quarterly basis, the coach checks in with stakeholders to review their perceptions of the leader's effectiveness in the 3 areas of leadership growth. The leader reviews the Stakeholder report. This quarterly report becomes a key document that underpins the guarantee of measurable leadership growth for the leader and the organization.


The SCC Benefits

✓ Sustainability of changed leadership behaviors and habits once leaders have been coached for 9-12 months
✓ Stakeholder involvement enables team and organizational cultural change
✓ Time efficient as the leadership growth process is integrated with stakeholder interactions on the job
✓ Measurable perceived leadership effectiveness with a > 95% success rate
✓ Guaranteed Leadership Growth where our quarterly Leadership Growth Progress Review links to the measurement of a leader's growth

For C-Suite Leaders:

✓ Improve team culture and performance
✓ Strengthen the leadership brand
✓ Open up the opportunity for senior leader advancement by ensuring there is an adequate supply of high potential successors

For HR Directors:

✓ Implement a proven leadership coaching process that delivers guaranteed tangible, measurable leadership growth
✓ Implement a proven, repeatable leadership growth process
✓ Enhance the HR Value proposition by improving leadership bench-strength

For Leadership Participants:

✓ Determine what it takes to go to the next level
✓ Understand and overcome current leadership bottlenecks


The SCC Proven Results

A key success factor behind Stakeholder Centered Coaching is that the process of leadership change shifts from the classroom and into the work environment where stakeholders play a starring role. Stakeholder suggestions for behavioral change, together with their perceptions of the executive's quarterly progress in several predetermined areas, become key components of a leader's path to growth and effectiveness.

The true test of leadership growth is through change that is sustained, recognized and acknowledged by stakeholders in the workplace. After all, perception is reality.

These principles are borne out in a study of 11,000 business leaders in 6 multinational companies across 4 continents, where it was concluded that 95% of leaders who consistently applied the Stakeholder Centered Coaching process measurably improved their leadership effectiveness.



The SCC Success Stories

SCC Fortune 500


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